Ruge labored with Cerro Gordo Public Well being on its current rebrand. She says that, though there was preliminary hesitancy, the rebrand has been nothing however constructive for CGPH. She hopes the rebrand would carry the identical positivity by way of consistency at Mason Metropolis.
“There’s many variations of the MC which might be on the market to be used, making the Mason Metropolis faculties model inconsistent and, in flip, not as recognizable because it actually could possibly be,” Ruge stated. “By having a set brand, all the uncertainty, gray space, and vagueness of it’s eliminated. Every thing is constant and you’ve got that one look.”
Alongside those self same strains, the district is accepting requests for proposals for a web site redesign.
The present web site Mason Metropolis makes use of is round 15 years outdated. Due to how outdated the web site is, Versteeg says its time for the district to do one thing totally different.
“We actually really feel like if we don’t do the rebranding and we construct the web site, we’re actually going to overlook the mark on the web site,” Versteeg stated. “The 2 kind of go hand-in-hand. A lot of the corporations that do branding do web site redesign.”
The request for proposals are due on the Mason Metropolis administrative constructing at three:30 p.m. on Could 31. The district will open them immediately after the three:30 p.m. deadline.
Versteeg says the rebranding transition would occur over the summer season or early fall. The district is hoping the brand new web site can be prepared by January of 2022.