Method 1 is adamant there will probably be no let-up in its dedication to selling range because it seeks to construct on the platform of the ‘We Race As One’ marketing campaign final season, in line with CEO Stefano Domenicali.
The difficulty of range and a scarcity of equality was delivered to the forefront final 12 months by Lewis Hamilton, with initiatives that included ‘EndRacism’ courtesy of a pre-filmed message from the drivers and a second for taking a knee, whereas Mercedes adopted its personal stance and changed the well-known Silver livery with an all-black look.
Mercedes and Hamilton have additionally since launched additional programmes equivalent to The Hamilton Fee, Speed up 25 and the Mulberry STEM Belief, whereas additionally taking part in a key function within the Stemettes.
Domenicali is insistent the game may even proceed to attempt for a extra various paddock.
“Following our challenge with ‘We Race As One’, range is essential for our sport, not just for drivers,” mentioned Domenicali.
“We wish to focus additionally on the technicians, mechanics, engineers to be a part of the neighborhood with a special cultural strategy however for positive, what I can say on our facet, we’re open to investing in any type of exercise to assist.”
Domenicali has expertise with helping extra various backgrounds to seek out alternative in motorsport from his time with the Single Seater Fee.
The Italian hopes his earlier engagements will be intertwined with present and potential initiatives to achieve the purpose of making a multi-cultured, multi-society-based F1.
“If I can placed on my earlier cap from after I was the president of the Single Seater Fee, the concept of working with F4, F3, F2 and different championships to push for younger drivers to attempt to escalate the parameters was additionally related to the actual fact we wished to convey down the prices on the entry-level to the game,” he defined.
“We all know in any case that it is a barrier. For positive, the variety course of will assist to have wider consideration for a special number of individuals and society that will probably be fascinating and for positive, that method, we’re going to produce other drivers.”